SUMMARY: The Social Media Manager creates and executes content strategies to build awareness of the Bed & Breakfast, Museum, and Rooftop Lounge. This role focuses on digital storytelling, community engagement, and brand consistency across social platforms.

QUALIFICATIONS:

• 3+ years in social media management, ideally in hospitality, F&B, or lifestyle brands.

• Strong photography, video editing, and copywriting skills.

• Familiarity with current social media trends and analytics.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Manage daily content across Instagram, TikTok, Facebook, and LinkedIn.

• Develop content calendars aligned with marketing campaigns.

• Respond to messages, comments, and reviews promptly.

• Collaborate with Sales & Marketing Manager on campaigns and partnerships.

• Track analytics and optimize engagement.

SUPERVISORY RESPONSIBILITIES:

• Coordinates with Brand Ambassadors for guest-generated content.

 REASONING ABILITY:

• Creative storytelling with a strategic eye for brand positioning.

• Ability to adapt voice and tone to different audiences.

PHYSICAL DEMANDS:

• Frequent photography/videography at property events.

• Flexible schedule including nights/weekends during major activations.

WORK ENVIRONMENT: Our property is a boutique Bed & Breakfast + Museum, with six guest rooms across a Main House and Guesthouse, a dedicated staff suite, and the Majestic Breeze Rooftop Bar & Lounge (exclusive to guests). We are more than just a stay, we are a cultural destination, blending hospitality, art, music, and design.

We foster a collaborative and respectful work environment where every team member plays a vital role in delivering memorable guest experiences. Staff are encouraged to take pride in Ghanaian culture while embracing global inspirations. 

• Guest-first mindset: Every role contributes to comfort, safety, and delight.

• Team collaboration: Departments work closely together in a small, supportive team.

• Professional growth: Training, cross-department exposure, and cultural enrichment are part of the experience.

• Respect & integrity: We value professionalism, inclusivity, and mutual respect.

• Creative energy: Inspired by music, culture, and design, our team helps bring the brand’s artistic vision to life.

Employees should expect a dynamic hospitality environment that balances boutique intimacy with high standards. Work schedules may include evenings, weekends, and holidays, depending on guest needs and events.

IMPORTANT NOTE: Essential functions of this job are described under the headings above. The job requirements and features are subject to change from the time due to the then-current needs and requirements of the Company and/or Lodge.